featureD project

LEARN MORE
Smartphone and laptop screens displaying Squamish trail biking promotional content. The phone shows a nature scene with an overlaid donation message, and the laptop shows a trail biking website with an image of bikers on a dirt trail surrounded by trees.

ride it. support it.

A campaign built around a simple idea: Convert visitation into trail support.

Summit & Story led campaign strategy, creative development, planning and go-to-market strategy alongside an incredibly talented production team led by Scott Secco.

A campaign designed not just to promote riding in Squamish, but to help strengthen the trail network behind it through:

  • Direct visitor donations

  • QR-enabled calls to action

  • In-destination signage

  • Local business integration

  • Future merchandise initiatives

#FORTHELOVEOFTRAILS

experience that shapes us.

  • A person mountain biking on a dirt trail in a desert landscape with cacti, bushes, and large rocks, under a bright sun.

    VISIT TUCSON

    Produced for Visit Tucson, this piece was developed to showcase the incredible riding and unique landscape around Tucson, Arizona.

    CHECK IT OUT
  • Two mountain bikers riding on a curved dirt track in a forested mountainous landscape with evergreen trees and distant mountain ranges under a clear blue sky.

    COLORADO TOURISM

    Working with Colorado Tourism, we combined 5 classic MTB destinations into one comprehensive video and photo article showcasing Colorado’s best!

    CHECK IT OUT
  • A person riding a mountain bike and airborne over a dirt trail during sunset, surrounded by grassy hills and trees.

    CHRISTCHURCH TOURISM

    Jay French delivered this sizzling showcase for Christchurch and Canterbury Tourism in NZ. If you want golden hour, Jay’s your guy.

    CHECK IT OUT
  • A mountain trail scattered with large rocks and boulders, with a cyclist riding along the narrow path, surrounded by dry grass and bushes, with a hazy cityscape in the distance at sunset.

    VISIT IDAHO

    This piece showcasing Boise, Idaho made up a 3-part video and photo series for Visit Idaho. Coordinated in partnership with Madden Media marketing agency.

    CHECK IT OUT
  • Two people riding mountain bikes down a dirt trail in a forest with tall trees, during sunset with the sun shining through the trees.

    TOURISM WHISTLER

    Tourism Whistler worked closely with me during my time at Pinkbike to showcase their incredible mountain biking product, stunning landscapes and aprés scene.

    CHECK IT OUT
  • Two mountain bikers riding downhill on a rugged trail during sunset with trees and hills in the background.

    NORTHERN TERRITORY TOURISM

    Commissioned by Northern Territory Tourism and lauded by the Minister of Tourism, NT as a chance to show the beauty of Northern Australia to the world.

    CHECK IT OUT