Strategy, campaigns & partnerships that create demand.

A boutique strategy and creative agency for destinations and outdoor brands.

Attention Is Earned. Demand Is Built. Growth Is Intentional.

what we deliver

  • Building the strategic foundation for long-term destination and brand growth.

    • Brand positioning and evolution

    • Destination growth strategy

    • Audience and market strategy

    • Competitive positioning

    • Go-to-market strategy

    Integrated Agency Lead

    Additionally, we assemble and lead specialist teams across creative, production, media, PR, digital and CRM for complex destination and brand mandates.

  • Developing ideas that move people.

    • Campaign concepts

    • Creative direction

    • Story development

    • Messaging

    • Integrated campaigns

  • Creating premium commercial assets.

    • Hero films

    • Photography

    • Social content

    • Creator productions

    • Destination storytelling

  • Building brands, sponsors and revenue together.

    • Partnership strategy

    • Sponsorship development

    • Brand partnerships

    • Tourism and industry partnerships

    • Creator and athlete partnerships

    • Rights holder strategy

    • Revenue generation

    • Commercial integration

  • Turning strategy and creative into measurable audience and commercial outcomes.

    • Paid media strategy

    • Creator amplification

    • Media partnerships

    • PR & earned media

    • Launch planning

    • Performance reporting

how we work

We believe the best brands don't interrupt, they earn attention. We’re about crafting campaigns that matter. Work that resonates, provokes thought and inspires. The kind that endures and leaves a lasting impact.

STRATEGY | EXECUTION | OUTCOMES

Frequently Asked Questions

    • Unclear positioning

    • Weak storytelling

    • Content without impact

    • Disconnected strategy

    • Reaching the wrong audience

    • Shoulder season challenges

    • Limited internal resources

    • Untapped partnerships

    • Marketing disconnected from results

    • Short-lived content

  • Yes. Strong content only works if it reaches the right audience. Alongside creative and production, we help develop distribution strategies that connect campaigns with relevant media partners, creators, platforms and audiences to maximize visibility and impact.

  • Projects are scoped based on objectives, deliverables, production requirements and overall campaign complexity. We build solutions around project needs rather than forcing clients into one-size-fits-all packages.

  • Yes. We work across a range of project sizes, from focused content initiatives and strategic support through to larger integrated campaigns. The goal is always to build the strongest possible solution for the budget available.

  • Yes. Summit & Story works with clients across North America and internationally, supporting destinations and brands looking to grow awareness and demand.

  • We combine strategy, storytelling and commercial thinking with deep experience in tourism and outdoor culture. We’ve been on both sides of the fence - the client and the creator.

    What we produce not only looks good, but is designed to create measurable value and long-term impact.