Strategy & storytelling for destinations and outdoor brands

BIKE | SNOW | trail

rEACH NEW HEIGHTS WITH SUMMIT & STORY

SUMMIT represents vision, growth, and peak performance - your brand direction.

STORY is the human connection - the narrative that sparks demand and fosters loyalty.

Strategy, partnerships and creative-led outcomes without the overhead of a big agency.

our Services

Person performing a trick on a mountain bike in a dirt jump park during sunset with mountains and trees in the background.

  • Guide content strategy and manage full-cycle content production - from concept to campaign-ready creative.

    Utilize our extensive creator network - Videographers | Photographers | Influencers | Ambassadors | Athletes

  • Every piece of content is backed by a strategic go-to-market plan designed to maximize visibility, engagement and business impact.

    Engaging our global network of publishers, we rightsize your campaign with a distribution strategy to suit any campaign brief, budget and objective.

  • Seasonal Co-ops and Strategic Partnerships.

    Connecting brands with events, athletes and creators that make an impact.

  • Anchor all activity in a clear, differentiated brand identity that resonates with guests and partners alike.

    Unlock growth through more efficient pricing, packaging and B2B channel strategies to deliver clear ROI.

  • Helping creators shape ideas into commercially viable opportunities — refining concepts, identifying aligned partners, and positioning projects for sale to the right client.

how we work

We combine strategy and commercial thinking to create work that delivers more than awareness. Every project begins with understanding audiences, objectives and desired outcomes before moving into creative development, execution and measurement.

The result is content and campaigns designed to drive actionable insights and tangible outcomes.

A four-step process graphic with mountain and forest iconography: 1) DISCOVER with audience, objectives, challenges, opportunities; 2) BUILD with strategy, creative concepts, partnerships, distribution planning; 3) EXECUTE with production, rollout, optimization; 4) MEASURE with analytics, attribution, campaign outcomes.

Frequently Asked Questions

  • No. While our roots run deep in mountain biking, snow and outdoor culture, our experience extends across tourism destinations, resorts, events and experience-led brands. We bring an outdoor mindset and authentic storytelling approach that can be applied across a wide range of industries.

  • Yes. Strong content only works if it reaches the right audience. Alongside creative and production, we help develop distribution strategies that connect campaigns with relevant media partners, creators, platforms and audiences to maximize visibility and impact.

    • Unclear positioning

    • Weak storytelling

    • Content without impact

    • Disconnected strategy

    • Reaching the wrong audience

    • Shoulder season challenges

    • Limited internal resources

    • Untapped partnerships

    • Marketing disconnected from results

    • Short-lived content

  • Projects are scoped based on objectives, deliverables, production requirements and overall campaign complexity. We build solutions around project needs rather than forcing clients into one-size-fits-all packages.

  • Yes. We work across a range of project sizes, from focused content initiatives and strategic support through to larger integrated campaigns. The goal is always to build the strongest possible solution for the budget available.

  • Yes. Summit & Story works with clients across North America and internationally, supporting destinations and brands looking to grow awareness and demand.

  • We combine strategy, storytelling and commercial thinking with deep experience in tourism and outdoor culture. The result is work that not only looks good, but is designed to create measurable value and long-term impact.