Strategy & storytelling for destinations and outdoor brands

BIKE | SNOW | trail | GOLF

toronto ski & snowboard show

Premium sponsorship and experiential opportunities now open for 2026.

67.8m media impressions | 20,000 visitors

rEACH NEW HEIGHTS WITH SUMMIT & STORY

Summit represents vision, growth, and peak performance - your brand direction.

Story is the human connection - the narrative that sparks demand and fosters loyalty.

Together, we work where tourism, outdoor culture, and commercial opportunity intersect — helping destinations and outdoor brands grow through sharper strategy, stronger partnerships, and creative thinking without the overhead of a big agency.

services

  • Guide content strategy and manage full-cycle content production - from concept to campaign-ready creative.

    Utilize our extensive creator network - Videographers | Photographers | Influencers | Ambassadors | Athletes

  • We ensure every piece of content reaches the right audience, in the right place, at the right time.

    Engaging our global network of publishers, we rightsize your campaign with a distribution strategy to suit any campaign brief, budget and objective.

  • Seasonal Co-ops and Strategic Partnerships.

    Connecting brands with events, athletes and creators that make an impact.

  • Anchor all activity in a clear, differentiated brand identity that resonates with guests and partners alike.

    Unlock growth through more efficient pricing, packaging and B2B channel strategies to deliver clear ROI.

  • Helping creators shape ideas into commercially viable opportunities — refining concepts, identifying aligned partners, and positioning projects for sale to the right client.

CONCEPTUALIZED. Created. Delivered.

*The below is a sample of work completed in partnership with, or under contract to, other agencies.

BIKE

  • A person riding a mountain bike on a dirt trail through a desert landscape with cacti, bushes, and rocky formations under a bright, sunny sky.

    visit tucson

    Produced for Visit Tucson, we developed this piece to showcase the incredible riding and unique landscape around Tucson, Arizona.

    check it out
  • A mountain biking trail through rocky terrain with large boulders and sparse vegetation, overlooking a distant city skyline at sunset.

    visit idaho

    This piece showcasing Boise, Idaho made up a 3-part video and photo series for Visit Idaho. Coordinated in partnership with Madden Media marketing agency.

    check it out
  • Two mountain bikers riding downhill on a forested mountain trail with sunlight shining through trees in the background.

    TOURISM WHISTLER

    Tourism Whistler worked closely with me during my time at Pinkbike to showcase their incredible mountain biking product, stunning landscapes and aprés scene.

    CHECK IT OUT
  • Two mountain bikers riding down a rocky slope during sunset in a desert landscape with sparse vegetation and low trees.

    TOURISM NORTHERN TERRITORY

    Commissioned by Northern Territory Tourism and lauded by the Minister of Tourism, NT as a chance to show the beauty of Northern Australia to the world.

    check it out
  • A person with a bicycle standing on top of red rocks, raising one arm in a mountainous landscape with green valley, trees, and a tall mountain in the background.

    Colorado Tourism

    Working with Colorado Tourism, we combined 5 classic MTB destinations into one comprehensive video and photo article showcasing Colorado’s best!

    Check it out
  • A person riding a mountain bike jumping in mid-air over a dirt trail in a scenic outdoor setting with grass, trees, and hills during sunset

    Christchurch Tourism

    Jay French delivered this sizzling showcase for Christchurch and Canterbury Tourism in NZ. If you want golden hour, Jay’s your guy.

    Check it out
  • Mountain landscape with winding road, a few cyclists riding uphill, and snow-capped peaks in the background. In the lower right corner, there is a logo with the text 'Südtirol' and a colorful abstract mountain design. The image also includes the text 'In Partnership with'.

    SOUTH TYROL - Italy

    As part of CyclingTips’ The Scenic Route series we produced a photo guide to riding South Tyrol in the beautiful Dolomites, Italy.

  • Two cyclists riding bikes on a desert road with cacti and shrubs, mountains in the distance under a partly cloudy sky, promotional image for a scenic route in Tucson, Arizona.

    tucson - a desert dream

    Part 1 of a 2-part series, the team travelled to Tucson to showcase the road cycling including the infamous 9159ft Mt Lemmon and its 8.1% grade climb!

documentaries

A journey to find the next big talent in the world of mountain bike enduro racing. The role as associate producer included securing the location sponsor in the heart of British Columbia.

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