Black and white photo of a man wearing glasses and a plaid shirt, smiling

ABOUT THE founder & principal strategist

Andrew Daly is the Principal of Summit & Story, a consultancy working at the intersection of tourism, outdoor sport and commercial storytelling. Specializing in brand, content and sales strategy, he helps destinations, resorts and outdoor brands create sharper positioning, stronger assets and commercially effective work that drives visibility, demand and long-term value.

With more than 20 years in sales and over 15 in tourism, Andrew brings a rare blend of strategic thinking and execution shaped by senior roles including Senior Executive of Tourism Sales at Pinkbike, where he led global destination campaigns for DMOs, state tourism organizations and bike parks, and Sales Director at Big White Ski Resort, one of Canada’s leading ski destinations.

His background spans destination strategy, partnerships, content and market development — always with a focus on aligning strong ideas with measurable commercial outcomes.

Summit & Story exists to help ambitious destinations and brands compete more intelligently through sharper thinking, stronger storytelling and commercially grounded execution.

What people are saying.

  • Smiling man wearing a red knit hat and blue jacket outdoors with city and water in the background.

    “From the very start, Andrew was fully invested. Collaborating on strategy, shaping creative, and staying involved every step of the way. He came in with a clear brief and strong goals, but also brought the openness to talk things through, adapt when unexpected challenges arose, and keep the energy moving forward. That combination made the whole process seamless for both the client and our production team. The end result is a spot that nailed the spirit of the ski resort, truly connected with its audience, and became a project we're all proud of."

    RYAN SCOTT | PRODUCER

  • A black and white portrait of a man with a beard and short hair, wearing a white shirt and suspenders, standing outdoors in front of a wooden fence.

    “In sales and marketing, the gap between what you want and what you get is called the story. Andy and the Summit & Story team make sure that yours is unforgettable... and profitable."

    ALAN CRISP | VP BUSINESS DEVELOPMENT | OUTSIDE INC.

  • Headshot of a smiling man with short brown hair, wearing a dark blazer and a checkered dress shirt against a gray background.

    “Andrew is an exceptional collaborator. His strategic approach and relationship-driven style made it easy for Air Canada to partner on Australian-based campaigns. The results spoke for themselves — what began as a successful data-capture initiative through contesting, led to an OTA media and sales partnership with Webjet - helping to propel their new brand launch across the Australasian market.”

    VIC NAUGHTON | FORMER GM AU/NZ | AIR CANADA

  • Person skiing through snow in winter gear

    “I’ve collaborated with Andrew for multiple campaigns as a content creator and ski resort ambassador, and he’s the definition of a true professional. He’s exceptional at balancing the goals of the resort, tourism partners, and creators - setting clear briefs, moving fast on feedback, and championing ideas that actually perform. Andrew protects the brand voice while giving creators enough runway to make standout work. Every project with him has been organized, on-time, and outcome-focused. If you want partnerships that feel smooth and deliver real impact, work with Andrew.”

    IAN DEANS | PRO-SKIER, CREATOR

  • A man wearing a ski helmet and goggles, with snow on his face and gear, smiling outdoors in winter.

    “A client recently referenced a '23 brand film you produced as a winner that they wanted to emulate: showing character and community over ski quality. If any of us make something referenced a year or more later, I count that as a pretty big win!"

    REUBEN KRABBE | PHOTOGRAPHER

  • Black and white photo of a smiling man with dark hair and a beard, wearing a casual jacket and T-shirt, posing with arms crossed in front of a dark background.

    “Some of the best and most enjoyable tourism projects I’ve worked on have come through Andy - his ability to take a potential project and turn it into something really solid, bridging the gap between production and client, on an international level, has allowed some wonderful campaigns to be created, campaigns that still hold up and continue to be referenced years down the track."

    JAY FRENCH | PHOTOGRAPHER

Let’s TALK!